What is the purpose of a warranty in home improvement sales?

A warranty in home improvement sales serves the critical purpose of assuring customers of the quality and reliability of the work performed. By offering a warranty, contractors instill confidence in their clients that the materials used and the craftsmanship provided will meet certain standards. This assurance helps to build trust between the contractor and the customer, as it signifies that the contractor stands behind their work and is willing to address any issues that may arise within the warranty period.

When customers know they have recourse in case of defects or failures, they are more likely to feel secure in their investment in home improvements. Warranties also help to differentiate contractors in a competitive market, providing a compelling reason for customers to choose one contractor over another.